5 of the Biggest Mistakes I’ve Made As A Blogger & How You Can Avoid Them

5 of the Biggest Mistakes I’ve Made As A Blogger & How You Can Avoid Them

Returning to where it all started, I was doing an impromptu shoot with my sister at the location where I shot my first blog post and we were joking about all the bad content we put out when I first began. This conversation got me thinking about all the blogger mistakes I have made and I’m sure many bloggers have made as well. So I decided to put together a list of the 5 biggest mistakes I’ve made as a blogger & how you can avoid them.

 1. Being Inconsistent  

Consistency is key when it comes to blogging, being consistent with your blog doesn’t necessarily mean posting all the time. However, it is important to have some sort of schedule for your blog posts. It has definitely been challenging trying to shoot outfits, edit and write blogposts especially when you also have a full-time job.

Solution: Create an editorial calendar. Its super useful for getting into the habit of planning your blog post topics ahead of time. Write out your post ideas and work on them a week or two early and if you’re really organized, plan them all ahead of time and schedule it throughout the month.

5 of the Biggest Mistakes I’ve Made As A Blogger

2. Thinking I Was Done Once I Hit Publish. 

Blogging is not just about the blog post itself, you did not just spend all that time and effort shooting, writing & editing a post just for it to sit there unread. It is important to keep promoting your posts so that people see it. For the most part, I wasn’t even promoting through social media. You can’t post something and just expect people to magically find it. 

Solution: Schedule your social media posts in advance and utilize websites and apps like Hootsuite. Also, look into guest blogging, collaborations and other ways of maximizing your blog exposure. 

3. Failing To Optimize My Images 

After spending hours on shooting and editing those outfit posts, it is important to optimize your images and this is the art you need to master. I recently did a lot of research into SEO optimization and optimized images are important to help you gain new readers. This will help your blog discoverability and will also influence your blog search rankings.

Solution: There are a few key things you need to do when you’re uploading your images. Firstly, rename each of your image files in plain English. Change the image name from whatever number your camera gave it to something simple like ‘simple wedding outfit’ for example. Secondly, always make sure you include an Alt tag and name it similarly to your image name. 

Adaora Soludo 5 of the Biggest Mistakes I’ve Made As A Blogger

4. Not Paying Enough Attention to Numbers

I think most people do the opposite, they obsess over blog hits, Facebook fans, likes and shares, Instagram followers and likes etc. However, I did the complete opposite, I used to look at my blog as a hobby so I wasn’t paying enough attention to stats. Don’t get me wrong, it is not healthy to obsess over those things, but it is so useful to understand your demographic, what people are responding to and what you need to improve. 

Solution: Set goals for your analytics and then describe what you need to do to achieve those goals. Monthly goals are a good way to keep track and compare with the month before.

5. Taking on projects for free

When it comes to blogging, one of the most difficult things is knowing how to react to sponsored post requests and what to put on your rate card. There is no standard, which makes it even more difficult. Most times you set according to what you know your work is worth I.e. expenses, labor and time. I also came across many brands that say they don’t have a budget for a specific project and you have to decide whether you want to take on the project anyway because you love the brand. I took on way too many projects, both big and small for free and I wish I would’ve known my worth and charged the appropriate amount. 

Solution:  If you want to take on a project for free, that’s fine. I still do sometimes if it is mutually beneficial. Nonetheless, create a rate card you are confident in and that resonates with your work. 

Are there any other tips or mistakes you have made along the way? Leave a comment below! 

OUTFIT: Top: ASOS | Shorts: ASOS | Shoes: Adidas 

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  • I’ve just started blogging so I’m going to take these pics into account!

    Have a lovely day,

    xx Kris

  • Girl, I’ve made these same mistakes, too, so you’re really providing some awesome words of wisdom to anyone considering to venture into the world of blogging! It’s not as easy as it looks, which is why many don’t stick with it for the long haul. There’s definitely an inevitable learning curve, but if you can come across an article like this that gives you a heads up on what to do and avoid in advance, that saves a lot of time and frustration! Thanks for sharing, girlie, and I hope you have a great weekend ahead!



    • Thank you, I definitely agree. Theres a learning curve but I’m glad I stuck with it xx

  • Teshie Ogallo

    This is too true. I’ve made all these mistakes. Still need to work on a lot of these actually.

  • Nikki Living-Life

    Thank you for these awesome tips. I think blogging is a great learning experience and we’ve all probably made these mistakes at some point 🙂 I wish someone had told me some of these tips when I first started blogging. I think another mistake people make is that they think blogging is an easy way to make money. No, it is a LOT of hard work. Thank you once again for the help tips. Enjoy the rest of your weekend.


    • OMG me too! I had to learn these the hard way. People definitely think blogging is an easy route but it sure isn’t….Love your blog btw xx

  • Tochukwu Mbiamnozie

    Interesting and informative content. However, I took a look and found out that your site is not optimized. Your Meta Tags, including, Title tags, descriptions and keywords needs to be optimized. take care of this and see your site, start ranking on SERP and start getting organic site visitors and readers. Ensure your contents has keywords in them and also in your title and description tags because that’s what people will be searching for and not necessary Adaora Soludo which I see in most of your meta tags. Ensure you optimize each page of your site with unique titles and descriptions with your keywords in them. Currently Its only close friends that knows you that will come to your blog but if you take your blog serious and not a hubby then the needful need to be taken care of and then see your ranking and metrics sky rocket. for Instance, my company Tucci Polo Inc and website, go to and search this three keywords, 1. handmade luxury shoes, 2. mens handmade shoes, 3. mens luxury shoes. do a research on the relevant keywords you want to rank for and use those keywords to create unique contents and also optimize your images. You will be amazed at the result and thank me later if you want. Also invest in offsite SEO (link building, guest blogging, social book marking etc. Wish you all the best

    • Thank you so much for pointing all that out, that was super helpful! Will look into it 🙂