Returning to where it all started, I was doing an impromptu shoot with my sister at the location where I shot my first blog post and we were joking about all the bad content we put out when I first began. This conversation got me thinking about all the blogger mistakes I have made and I’m sure many bloggers have made as well. So I decided to put together a list of the 5 biggest mistakes I’ve made as a blogger & how you can avoid them.
1. Being Inconsistent
Consistency is key when it comes to blogging, being consistent with your blog doesn’t necessarily mean posting all the time. However, it is important to have some sort of schedule for your blog posts. It has definitely been challenging trying to shoot outfits, edit and write blogposts especially when you also have a full-time job.
Solution: Create an editorial calendar. Its super useful for getting into the habit of planning your blog post topics ahead of time. Write out your post ideas and work on them a week or two early and if you’re really organized, plan them all ahead of time and schedule it throughout the month.
2. Thinking I Was Done Once I Hit Publish.
Blogging is not just about the blog post itself, you did not just spend all that time and effort shooting, writing & editing a post just for it to sit there unread. It is important to keep promoting your posts so that people see it. For the most part, I wasn’t even promoting through social media. You can’t post something and just expect people to magically find it.
Solution: Schedule your social media posts in advance and utilize websites and apps like Hootsuite. Also, look into guest blogging, collaborations and other ways of maximizing your blog exposure.
3. Failing To Optimize My Images
After spending hours on shooting and editing those outfit posts, it is important to optimize your images and this is the art you need to master. I recently did a lot of research into SEO optimization and optimized images are important to help you gain new readers. This will help your blog discoverability and will also influence your blog search rankings.
Solution: There are a few key things you need to do when you’re uploading your images. Firstly, rename each of your image files in plain English. Change the image name from whatever number your camera gave it to something simple like ‘simple wedding outfit’ for example. Secondly, always make sure you include an Alt tag and name it similarly to your image name.
4. Not Paying Enough Attention to Numbers
I think most people do the opposite, they obsess over blog hits, Facebook fans, likes and shares, Instagram followers and likes etc. However, I did the complete opposite, I used to look at my blog as a hobby so I wasn’t paying enough attention to stats. Don’t get me wrong, it is not healthy to obsess over those things, but it is so useful to understand your demographic, what people are responding to and what you need to improve.
Solution: Set goals for your analytics and then describe what you need to do to achieve those goals. Monthly goals are a good way to keep track and compare with the month before.
5. Taking on projects for free
When it comes to blogging, one of the most difficult things is knowing how to react to sponsored post requests and what to put on your rate card. There is no standard, which makes it even more difficult. Most times you set according to what you know your work is worth I.e. expenses, labor and time. I also came across many brands that say they don’t have a budget for a specific project and you have to decide whether you want to take on the project anyway because you love the brand. I took on way too many projects, both big and small for free and I wish I would’ve known my worth and charged the appropriate amount.
Solution: If you want to take on a project for free, that’s fine. I still do sometimes if it is mutually beneficial. Nonetheless, create a rate card you are confident in and that resonates with your work.
Are there any other tips or mistakes you have made along the way? Leave a comment below!